Tuesday, April 19, 2005

Newsletter - April 05 (Living with a World Champ)

Hello All,

I think I’ll start this month’s news letter with a very loosely related mountain bike result. Sandra (my partner) and her crew, Fletch, are now World Champions in the Flying Fifteen, Silver Fleet Class. A Flying Fifteen is a small two person keel yacht; Silver fleet is the veteran aged yachts. The world champs were held in Auckland in March. Sandra and Fletch both ride Santa Cruz mountain bikes, so unofficially we have a couple of mountain bikers who are world champs. Everyone still with me?

We have two Santa Cruz team members competing in the Oceania games at the moment. So, good luck to Amanda Davies and Cathy Hamer against those Ozzie girls. After that they’ll be jet setting back to be part of the Santa Cruz women’s night race team at Hanmer.

You may have noticed our new logo, neat isn’t it? As much as I thought we didn’t need a ‘corporate logo’, we now have one. I will now admit that we really did need it, Hyperformance Hardware is becoming a little more ‘smart casual’. No big warehouse yet.
The re-branding has taken a little bit of time too, about two hours. Although Katie, our graphic designer, may have spent a lot longer!

Again, I’m making another order with Santa Cruz soon. So please think about your requirements for your shop floor. I have sold out of Hecklers again, big thanks to the boys at Planet Cycles who have sold seven Hecklers over the summer, not to forget the other Santa Cruz’s they’ve sold too.

I think the New Zealand customer is looking towards the “aggressive trail bike” or “all mountain” style bike. The Santa Cruz range provides a good selection of bikes in this category. An obvious choice is the Heckler. The Blur 4X is the new choice, with its stronger front triangle and VPP suspension it’s the perfect choice for that customer who wants a perfect trial bike. Designed for up a 6 inch travel fork, it still feels nice with a 5 inch fork. Climbs almost as well as the standard Blur and descends nicely too. Not too slack to feel great in the single track either. I’m a big fan already and I’ve only had a couple of rides.

Let’s not forget the Bullit, and VP-Free for the more aggressive customer and the standard Blur for the racer. There Superlight and Juliana now are a great price for you less aggressive riding customers want to enter the world of Santa Cruz mountain bikes. They also work better than before with the new Fox RP3 shock

Thanks again for your support,

Mike Stylianou & Sandra Williams